NEW QUESTION 1
A new data extension named "Orders" contains order data. One row is recorded for each customer's order. Customers can place multiple orders.The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number customerID: a numeric customer identification number OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

• A. The OrderNumber field will be a Number data type field
• B. All fields inthe data extension are nullable
• C. CustomerID will be used as the Primary Key
• D. OrderNumber will be used as the Primary Key

Answer: D

NEW QUESTION 2
A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?

• A. Data Extract Activity Interaction
• B. Import Subscriber Wizard
• C. Import Activity Interaction
• D. Manual Data Filter Refresh

Answer: B

NEW QUESTION 3
Which three content blocks do you need to create using AMPscript to enable personalization?

• A. First Name, Introduction, Conclusion
• B. Full Name, Introduction, Conclusion
• C. Greeting, First Name, LastName
• D. Greeting, Introduction, Conclusion

Answer: D

NEW QUESTION 4
Which data model should be used to create a Group?

• A. Active Audiences
• B. Data Filters
• C. Lists
• D. Data Extensions

Answer: C

NEW QUESTION 5
Which feature would a marketer use to build a Send Classification? (Choose 2)

• A. Custom Profile Center
• B. Delivery Profile
• C. Reply Mail Profile
• D. Sender Profile

Answer: BD

NEW QUESTION 6
The marketing teamwould like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?

• A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to anAutomation
• B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
• C. Set a refresh schedule on a new filtered data extension, and select the Pref1-Techdata filter
• D. Add the Pref1-Tech Data Filter to an Automation

Answer: B

NEW QUESTION 7
The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are intheir Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?

• A. Create a Filter Activity in Automation Studio to combine the two data extensions.
• B. Build a Group based on a Data Filter to combinethe two data extensions.
• C. Export both data extensions and import into a new data extension.
• D. Populate a data extension using an SQL Query Activity in Automation Studio.

Answer: C

NEW QUESTION 8
A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

• A. Set Data Retention in the Properties of the data extension to delete records older than 30 days.
• B. Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
• C. Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
• D. Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.

Answer: A

NEW QUESTION 9
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

• A. Profile Center URL
• B. Company Website URL
• C. Physical Mailing Address
• D. Terms and Conditions Policy

Answer: AC

NEW QUESTION 10
Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

• A. Keep SPAM complaints under 10%
• B. Keep SPAM complaints under .01%
• C. Make unsubscribe easyand honor immediately
• D. Email never mandatory for customer interaction
• E. Accurately identify the sender in the header information.

Answer: BCD

NEW QUESTION 11
When does the validation of email address occur when using a data extension?

• A. Done at the time of Import
• B. Done at thetime of Send
• C. Done when admin refreshes it
• D. Done when subscriber updates profile in the profile center

Answer: B

NEW QUESTION 12
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are
concerned aboutthe new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?

• A. Delivery Profile
• B. Send Definition
• C. Send Classification
• D. Sender Profile

Answer: A

NEW QUESTION 13
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter,weekly promotions, and a birthday email.
How should they manage unsubscribes by communication type?

• A. Create suppression lists for each communication type, and associate the suppression list on the send definition.
• B. Create separate data extensions foreach communication type and customize the subscription page.
• C. Create a Boolean field for each communication type in the data extension and update the Profile Center.
• D. Create publication lists for each communication type, and associate the publication list on the send definition.

Answer: D

NEW QUESTION 14
A marketer at Northern Train Outfitters has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?

• A. Automatically Opt-in all new customers.
• B. Use explicit Opt-in for any new web Sign-ups.
• C. The customers why they want to receive NTO emails
• D. Set Expectation on send frequency and scheduled
• E. Ask for detailed demographic information

Answer: BCD

NEW QUESTION 15
What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards programme data?

• A. Data Table
• B. Data Extension
• C. Data List
• D. List
• E. Subscriber Table

Answer: B

NEW QUESTION 16
Northern TrailOutfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

• A. Engagement Split
• B. Filter Activity
• C. Decision Split
• D. Random Split

Answer: A

NEW QUESTION 17
Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legallyobtain subscribers?
Choose 3 answers

• A. Email all unsubscribed customers asking for them to opt into email again
• B. Purchase subscriber lists from a reputable data company
• C. Ask customers to opt-in at time of purchase online by creating an account
• D. Askcustomers to text their email address to a short code to opt-in
• E. Create a Facebook lead capturing form to gain opt-ins

Answer: BDE

NEW QUESTION 18
What is triggered automation?

• A. An automation that is triggered based on a schedule that has been defined
• B. An automation that is initiated when a designated value in a data extension is changed
• C. An automation that is initiated whena file is dropped into a designated Enhanced FTP Folder
• D. An automation that triggers an email to be sent based on a user Initiated Email definition

Answer: C

NEW QUESTION 19
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