NEW QUESTION 1
What is the minimum required information in the file name for audiences onboarded from the CRM system?

• A. ftp, dpm, DPID, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite, SPLIT.NUMBER,
• B. ftp, dpm, DPID, TIMESTAMP, .sync/.overwrite
• C. ft
• D. DPID, TIMESTAMP, .sync/.overwrite
• E. ftp, DPID_TARGET_DATA_OWNE
• F. TIMESTAM
• G. .sync/.overwrite

Answer: B

NEW QUESTION 2
A client wants to increase website performance by limiting the number of Experience Cloud JavaScript server calls. Which action should the architect recommend to meet the requirements?

• A. Create a data source in AAM for Adobe Analytics
• B. Disable the outbound Analytics Destination in AAM
• C. Enable Adobe Analytics server-side forwarding
• D. Implement the latest version of the AAM Data Integration Library (DIL)

Answer: C

NEW QUESTION 3
A client notices that the traitsset up to collect the new attributes in the Natural Match file onboardedlast week still do not show anydata, After verifying that thetrait was set up as an Onboarded Trait the architect check*;theOnboarding Status Reportto troubleshoot why no datais showingin AAM for that trait.
• Stored Records: 0
• Format Error 0
• Invalid AAM ID: 0
• No Trait Realized: 123.045
• No Matching AAM ID: 4.121
Why is the trait failing to capture any data?

• A. Customer has not visited web property
• B. Incorrect Key-Value Pair in the uploaded file
• C. Incorrect profile merge rule used
• D. Experience Cloud ID is not set up properly

Answer: A

NEW QUESTION 4
A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign. The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers. Prospects and unqualified customers must not see this messaging.
Which Profile Merge Rule should an architect recommend to meet these requirements?

• A. Current Authenticated + Current Device
• B. Current Authenticated + No Device
• C. Last Authenticated + Profile Link
• D. Last Authenticated + Adobe Co-op

Answer: B

NEW QUESTION 5
A company wants to remove specific customers from a single trait using an onboarded batch file. What prefix and filetype should an architect use to accomplish this goal?

• A. d_unsegment and a .sync file
• B. d_unsid and a .overwrite file
• C. d_unsegment and a .overwrite file
• D. d_unsid and a .sync file

Answer: B

NEW QUESTION 6
A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data.
https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}8dd_creative={%creative_id%} What is causing this issue?

• A. The tag is missing the d_adsrc parameter.
• B. The tag is missing the d_event parameter.
• C. The tag is missing the d_adgroup parameter.
• D. The tag is missing the d_placement parameter.

Answer: B

NEW QUESTION 7
A company is not seeing Traits populate after onboarding its CRM data into Adobe Audience Manager. The architect has recommended the Onboarding Status Report to assist with the troubleshooting process.
What are two prerequisites to view rejected records in the Onboarding Status Report? (Choose two.)

• A. Enable file error sampling
• B. Replace FTP endpoint with S3
• C. Activate Tableau
• D. Obtain Administrator privileges
• E. Enable Role-Based Access Control

Answer: AE

NEW QUESTION 8
Which two features must be implemented for server-side forwarding? (Choose two.)

• A. Visitor ID Service
• B. Audience Management Module
• C. Asynchronous Destination IFramt
• D. DIL.create function
• E. Declared ID synchronization

Answer: AB

NEW QUESTION 9
A travel site plans to quickly re-target its customers who bought airline tickets with rental car offers. The company needs to leverage Adobe Audience Manager to send qualified segment data from the ticket purchasing site to its media targeting platforms to send offers where there is not a standard pre-existing integration.
Which approach should an architect recommend to meet these requirements?

• A. Contact Adobe consultant to transfer data
• B. Extract and upload to SFTP approach
• C. Server-to-Server Destination approach
• D. URL Type Destination approach

Answer: B

NEW QUESTION 10
A travel company wants to segment users based on their activity across a maximum of four devices. Which Profile Merge Rule configuration should be used?

• A. Current Authentication Profile + a Data Source + No Device
• B. Last Authentication Profile + a Data Source + Current Device Profile
• C. No Authentication Profile + a Data Source + Current Device Profile
• D. Current Authentication Profile + a Data Source + Profile Link Device Profile

Answer: D

NEW QUESTION 11
A company recently implemented Adobe Analytics and needs to enable server-side forwarding to integrate with Adobe Audience Manager. The architect has checked the debugging tool to verify that server-side forwarding is ready to be enabled.
The server-side forwarding is not ready to be enabled.

What is causing this issue?

• A. Experience Cloud ID Service is not set up
• B. Customer ID is not present
• C. d_nsid should be 1
• D. d_cid_ic is not returning a hashed value

Answer: A

NEW QUESTION 12
What is contained in a Customer Data Feed (CDF) export file?

• A. Event Time, Request Parameters, and DPID captured by an event call
• B. Only User IDs and segment IDs captured by an event call
• C. Only user IDs, trait IDs, and segment IDs captured by an event call
• D. User, trait and segment IDs and all parameters captured by an event call

Answer: D

NEW QUESTION 13
A client wants to re-target their site visitors with an off-site display ad. Internal analysis shows that a customer returns to their site on average once every 90 days. However, users are being removed from the "Site Visit" trait qualification every 60 days in AAM.
What should an architect recommend to the client to solve this problem?

• A. Implement server-side forwarding of the UUID
• B. Set the frequency cap for all segments to be greater than 60 days
• C. Reset the Audience Manager Module within the appMeasurement library
• D. Increase the Time To Live (TTL) expiration value

Answer: D

NEW QUESTION 14
A client leverages Audience Manager and Target. The client wants to use AAM segments to drive their personalization and optimization efforts using Adobe Target in the most efficient way possible. The client recently completed their implementation but does not see any segments in Target.
The client's Experience Cloud ID service implementation and Target implementation have been validated. Both library versions are up to date.
Which implementation component is the client missing?

• A. Adobe Target Mbox
• B. Server-side forwarding
• C. Experience Cloud Shared Audiences
• D. Audience Manager Declared ID

Answer: C

NEW QUESTION 15
A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company's currently insured vehicle, location, and family size.
Which two options could the architect take to enable this relationship? (Choose two.)

• A. Activate a data agreement through the Audience Manager Marketplace
• B. Create a DSP destination in the automobile and insurance company's AAM instance to share this data
• C. Use an impression pixel on the insurance company's website to pass site behavior back to the automobile manufacture
• D. Privately exchange data with the insurance company via a Second Party agreement
• E. Export the automobile manufacturer's model and safety information for use with the insurance company

Answer: D

NEW QUESTION 16
A client notifies an architect that Declared ID sync is not working when a site visitor authenticates. The architect first checks the AAM Data Source to make si it is set up properly.
• ID: 543213
• Integration Code: cust-id
• ID Type: Cross Device
• ID Definition: Person
• Data Source Settings (Inbound): Customer ID
After checking the debugging tool, the architect sees the below data points returned upon authenticating on site.
d_cid_ic: 2991 c7a7-6fc74f-431jd 2
d_sonv: 1
d_ld_ts=1142144713051 d_mid:16184299510823404650127548759430712925
Why is the Declared ID sync failing to working properly?

• A. The Data Source ID Type should be Cookie and not Cross-Dev
• B. The di-jsonv parameter should return a *0' value.
• C. The Experience Cloud ID is not enabled.
• D. The d_cid_ic parameter is missing the integration code.

Answer: D

NEW QUESTION 17
A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.
The client's IT organization has made the following digital Investments:
• Adobe Audience Manager, Analytics, and Target
• CMS, CRM, and email platforms from third parties
• An internally developed data store
Which approach should be used to meet the requirements?

• A. Onboard CRM data to data store Create audience segments in data store Share data store audiences with AAM, Target and their email platform
• B. Onboard Adobe Analytics data using third-party service Create segments in AAM Share audiences with Target and their email platform
• C. Export CRM data keyed off of plain text email Upload file to AAM Share audiences with Target and their email platform
• D. Onboard CRM data using third-party service Create segments in AAM Share audiences with Target and their email platform

Answer: D

NEW QUESTION 18
An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog. Which AAM capability should be recommended to help expand the customer base for this new product?

• A. Look-alike modeling
• B. Audience Lab
• C. CRM Data Onboarding
• D. Media suppression

Answer: A

NEW QUESTION 19
A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand:
• Frequency of visits
• Purchasing habits
• Demographics
What should an architect do to meet these requirements?

• A. Set up an Adobe Analytics Cookie Destination
• B. Enable the Profile Merge Rule using Last Authenticated Profile
• C. Enable the Profile Merge Rule using Current Device Profile
• D. Map the Adobe Analytics report suite(s) within an AAM Destination

Answer: D

NEW QUESTION 20
A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:
• Collects site activity data from multiple websites set up for a respective Line of Business (LOB)
• Has extensive data available in CRM system on its current customers
• Tracks media in DMP (Display, Video, Search, Social, etc.)
• Has multiple teams and partners using the data available within Audience Manager for audience development
• Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels Which recommendation should an architect make for Traits name taxonomy development?

• A. Indicate the name of the segment using the Trait in segment development
• B. Indicate the destination partner, signal, and name of source of data
• C. Indicate the name of the segment using the Trait and the destination partner
• D. Indicate the data collection method, signal, and name of source of data

Answer: D

NEW QUESTION 21
A global telecommunications company wants to allow its business practitioners to create onboarded traits for onboarded first-party data through Natural Match. The business practitioners only have access to their own region-specific data sources.
• The Customer ID is synched with Data Source ID: 432145.
• The Latin America Business Practitioner has access to Data Source ID: 761432.
• Adobe Experience Cloud ID is enabled.
• The files are split by each region.
Which design should the architect select to meet these requirements?

• A. Use 761432 as the DPID and 432145 as the TDPID in the file name
• B. Add a column in the file for Data Source 761432
• C. Use 761432 as the DPID in the file name
• D. Use 432145 as the DPID and 761432 as the TDPID in the file name

Answer: A

NEW QUESTION 22
A retailer wants to re-target new site visitors on partner sites through a Demand Side Platform (DSP) to increase ad targeting effectiveness. Which approach should the retailer select?

• A. In Audience Manager, ingest third-party segment data targeted to converters Create an on-site campaign that offers converters targeted messages and offers Track performance with Audience Manager reports
• B. Import partner data segments, combine them with their own, and personalize on-site experience Share audience segments to email marketing initiatives
• C. Run Audience Manager look-alike model to identify unqualified audience members in that segment Target those segments through on-site personalization and DSP
• D. In Audience Manager, create "No Conversion" segment Add rule to exclude recent converters Create special offer display-ads and subsequent on-site personalization

Answer: D

NEW QUESTION 23
During online data collection, an event call captures geographic location as a key-value pair dcs_region
:region ID parameter returned in a larger body of JSON data.
How are the parameters being passed?

• A. Directly to Data Collection Servers using APIs or data collection code
• B. Indirectly to Profile Cache Servers using Ul controls
• C. Indirectly to Data Collection Servers using Ul controls
• D. Directly to Profile Cache Servers using APIs or data collection code

Answer: A

NEW QUESTION 24
A customer wants an extract of their segment rules to perform an audit. Which API method should the architect use?

• A. POST /segments/estimate-30-day-size
• B. GET/segments
• C. POST /segments
• D. GET /segments/rules
• E. GET /segments/limits
• F. POST /segments/rules

Answer: D

NEW QUESTION 25
A client wants to do off-site media suppression across all of a user's devices for users who have logged in to the mobile app and enabled email notifications. Currently, email notifications can only be enabled through the client's website in the My Account section.
Which Profile Merge rule should the architect select to meet these requirements?

• A. Current Authenticated + No Device
• B. Last Authenticated + Current Device
• C. Current Authenticated + Profile Link
• D. No Authenticated + Adobe Co-op

Answer: C

NEW QUESTION 26
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