NEW QUESTION 1
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currentlydoes NOT exist in All Subscribers? (Choose 2)

• A. The Primary Key and demographic data will be added to All Subscribers
• B. The subscriber will be added to All Subscribers with a status of Active
• C. The email send will fail
• D. The email address and Subscriber Key will be added to All Subscribers

Answer: BD

NEW QUESTION 2
A Marketer developed an email with personalized content based on 5 geographical regions;
Northwest - Static Image; Southwest - Image carousel
Central - No content; Northeast - Static image;Southwest - Coupon; How many dynamic content rules need to be created to accomplish this?

• A. 3
• B. 6
• C. 4
• D. 5

Answer: A

NEW QUESTION 3
A marketing associate wants to ensure that an emailwill be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

• A. Content detective
• B. Link detective
• C. Email Validation
• D. Send Preview

Answer: A

NEW QUESTION 4
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

• A. Responsive Design
• B. Desktop-centnc Design
• C. Static Design
• D. Mobile-aware Design

Answer: D

NEW QUESTION 5
A marketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?

• A. Envelope content
• B. Footer
• C. Email body
• D. Link Content

Answer: A

NEW QUESTION 6
As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

• A. Import Activity
• B. File Transfer Activity
• C. Group Refresh
• D. Query Activity

Answer: C

NEW QUESTION 7
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

• A. Opting customers in automatically
• B. Personalized recommendations
• C. Sending multiple emails in one day
• D. Preventing customers from opting out

Answer: B

NEW QUESTION 8
A retail brand is running a campaign for new customers that open a loyalty account. The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.

• A. Create a filter and a data extension key, an interaction and a user-initiated send.
• B. Create a measure and a data filter, a filter activity then use a triggered send.
• C. Create a filter and a data extension key, an interaction and a triggered send.
• D. Create a measure and a data filter, a filter activity then use a guided send.

Answer: D

NEW QUESTION 9
Northern TrailOutfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trialends. Which tool is recommended for this scenario?

• A. Playbooks/Journey builder
• B. Guided Send
• C. Triggered Emails
• D. Automation Studio

Answer: D

NEW QUESTION 10
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty? Choose 3 answers

• A. Exclude old or inactive email addresses.
• B. Ensure the spam complaint rate is between 1% and 3%.
• C. Purchase lists from companies that guarantee users have opted in.
• D. Encourage subscribers to add the company's sending domain to their contacts.
• E. Authenticate email sending to distinguish it from spammers.

Answer: ADE

NEW QUESTION 11
Which is a benefit of Quick Send?

• A. Quickly approve Campaign Members for sending.
• B. Quickly send single Marketing Cloud messages to leads, contacts, or person accounts.
• C. Quickly send multi-message campaigns to leads, contacts, or person accounts.
• D. Quickly send Salesforce emails to leads, contacts, or person accounts.

Answer: B

NEW QUESTION 12
A marketer uses Email Approvals. In which send process must an email have an"Approved" status prior to send? (Choose 3)

• A. A/B Tests
• B. Scheduled Sends
• C. Send Previews
• D. Triggered Sends
• E. Test Sends

Answer: ABD

NEW QUESTION 13
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

• A. Offer a special discount for opening the email.
• B. Use a large sample size.
• C. Wait at least 24 hours before declaring a winner.
• D. Test multiple variations concurrently.

Answer: BC

NEW QUESTION 14
A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

• A. Email templates
• B. Preference Management
• C. Portfolio
• D. Data Extensions

Answer: A

NEW QUESTION 15
If you don't have the option for offline tactics what could you consider? (Select 3)

• A. Require email to create an account on website
• B. Registration with incentive on website
• C. Drive online loyalty program registration requiring email address
• D. Promotecontent via social media that does not requires email registration to access

Answer: ABC

NEW QUESTION 16
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?

• A. Create from Template
• B. Create from New
• C. Create from a Filtered Data Extension
• D. Create from Existing

Answer: D

NEW QUESTION 17
Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement.
Which 2 best practices should NTO employ when sending email?

• A. Set Cadence Expectations to front with Subscribers
• B. Send genericcontent to appeal to all audicences.
• C. Send Multiple emails a day to keep the brand top of mind
• D. Use Subscriber data to dynamically populate email content

Answer: AD

NEW QUESTION 18
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

• A. Send generic content to appeal to all audiences.
• B. Send multiple emails a day to keep the brand top of mind.
• C. Set cadence expectations up front with subscribers.
• D. Use subscriber data to dynamically populate email content.

Answer: CD

NEW QUESTION 19
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