NEW QUESTION 1
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)

• A. Create dynamic rules based on customers’ preferences in order to send specific content.
• B. Use AMPscript to dynamically pull in content associated with customers’ preferences.D18912E1457D5D1DDCBD40AB3BF70D5D
• C. Send customers one email per preference choice to ensure customers receive what they want.
• D. Create emails to include all preference options so that customers don’t miss any content.

Answer: AB

NEW QUESTION 2
NorthernTrail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

• A. Sender Profile
• B. Send Classification
• C. Delivery Profile
• D. Send Definition

Answer: C

NEW QUESTION 3
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails. What are three benefits of using Journey Builder?
Choose 3 answers

• A. Criteria setting to segment contacts based on behavior using SQL.
• B. Extracting data from an Audience data extension for analysis.
• C. Updating or creating Salesforce CRM objects or records.
• D. A/B/N testing as part of the workflow to conduct timing and creative tests.
• E. Goal setting to have thesystem listen to see if users met the goal.

Answer: CDE

NEW QUESTION 4
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D
correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment
once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

• A. Data Filter
• B. Filter Activity
• C. SQL Query Activity
• D. FilteredGroup

Answer: BD

NEW QUESTION 5
A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day. What tools should be used to accomplish this?

• A. Journey Builder Fire Event Entry Source
• B. Automation Studio Schedule Starting Source
• C. Automation Studio File Drop Starting Source
• D. Journey Builder Import Activity Entry Source

Answer: C

NEW QUESTION 6
What are the key ways to improve email deliverability in emailmarketing? (Choose 4)

• A. Use double Opt-in to avoid getting blacklisted.
• B. Maintain a consistent "From Name"
• C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
• D. Consider Subscriber engagement....send only to most engaged subscribers.
• E. Email sign-up on website.
• F. Use email templates

Answer: ABCD

NEW QUESTION 7
A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this beaccomplished? (Choose 2)

• A. Select the data type as Text
• B. Set a custom maximum length of six
• C. Create restricted values
• D. Select the attribute as required

Answer: CD

NEW QUESTION 8
Northern Trail Outfitters' marketing team includes the nearest store tocustomers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

• A. Create an automation to begin when Information changes on astore object using a workflow rule.
• B. Create a scheduled automation to import the file on a recurring basis with store information.
• C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
• D. Createa file drop automation to initiate when the store's data extension is updated via import.

Answer: C

NEW QUESTION 9
Northern Trail Outfitters wants to send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?

• A. AMPscript
• B. Measures
• C. Query Activities
• D. Data Filters

Answer: D

NEW QUESTION 10
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers

• A. A From Name for each store location
• B. A dynamic From Name that pulls in the store location
• C. A new delivery profile that pulls in store location in the footer
• D. A new send classification for holiday promotions

Answer: BD

NEW QUESTION 11
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on aweekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?

• A. Send Email Activity
• B. Recurring Send Schedule via Guided Send
• C. Send Flow
• D. Triggered Send

Answer: D

NEW QUESTION 12
A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

• A. File Transfer
• B. Data Loader
• C. Enhanced SFTP
• D. Encrypted SFTP

Answer: C

NEW QUESTION 13
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?

• A. SQL Query Activity > Data Extract Activity > File Transfer Activity
• B. Filter Activity > SQL Query Activity > File Transfer Activity
• C. Rlter Activity > File Transfer Activity > Data Extract Activity
• D. Data Extract Activity > SQL Query Activity > File Transfer Activity

Answer: A

NEW QUESTION 14
A national landscaping company wants to send targeted emails tocustomers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both dataextensions. Which two tools could be used to segment the data? (Choose two.)

• A. Data Extract Activity
• B. SQL Query Activity
• C. Send Definition
• D. Filters

Answer: BD

NEW QUESTION 15
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

• A. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
• B. Choose data extension of contacts, and then choose tosend "Based on Recipient Test Data Extension."
• C. Create a Test data extension that contains the five content variations the two team members need to validate.
• D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"

Answer: B

NEW QUESTION 16
What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

• A. Style Block
• B. Code Snippet
• C. Script Activity
• D. Free Form Code Block

Answer: A

NEW QUESTION 17
Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.
Mow should their data extension be set up?

• A. Create a data extension with email address asthe Primary Key and reply date and response fields as nullable.
• B. Create a data extension with email address, reply date, and response fields as nullable.
• C. Create a data extension with email address, reply date, and response fields as non-nullable.
• D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.

Answer: C

NEW QUESTION 18
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D
team manages what images, copy, suggested items, and call-to-actionare used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO’s SFTP. Aproof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

• A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
• B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
• C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
• D. Create an API-driven process to put the data directly into the data extension when any data is changed.

Answer: A

NEW QUESTION 19
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